Key messages

This toolkit has been developed for marketing and communications professionals within Further Education sector organisations. It is designed to support marketing and communications activities by providing effective and consistent key messages and information about the sector. We all have a role in improving the national reputation of About the Further Education Sector and by highlighting the many positive aspects of the sector we can work together to create a strong national identity. The toolkit includes: FE descriptor; Overarching theme and key messages aimed at Employers, Learners, FE sector, Government, media and stakeholders; FE facts and figures; Links to relevant research; Links to relevant sector organisations. This information can be used to inform your own marketing messages, to support presentations and events and also as a benchmark to check how your organisation is doing in comparison to the wider sector.